Episode 13 - Quality Over Compromise, Building a Lasting Brand & Schaefer’s Next 45 Years
Episode 13 1 hr 10 min
Building the Next 45 Years of Schaefer Outfitter
with Jason Smith
What does it take to keep a 45-year-old brand worth trusting?
In Episode 13 of The Brief, Liv sits down with Jason Smith, CEO of Schaefer Outfitter, to talk about leading a heritage Western brand without losing the people, products, and values that built it. Jason shares how the company has evolved over the years, including growing its women’s line from roughly 3% of sales to nearly 30%, and why the Western market reaches far beyond the people who work in it.
They get into what it really means to know your customer, why authenticity is something you earn instead of something you market, and why Schaefer will spend more on materials before it cuts a corner on the product. Jason also talks about the difference between value and price, why a clear point of view beats trying to please everyone, and the non-negotiables that keep a growing company recognizable to the customers who have trusted it for decades.
It is a conversation about quality, trust, and building something that is still standing 45 years from now.
Episode 13 of The Brief, a Bozeman Media Design production. Listen wherever you get your podcasts.
