Episode 10 - How to Find Value Where No One Else Is Looking
Episode 10 1 hr 19 min
How to Find Value Where No One Else Is Looking
with Brit Eaton
Brit Eaton has spent nearly three decades finding value in the places most people overlook.
Known for his work in the world of vintage denim, Brit has built a career traveling across the American West, digging through abandoned mines, ranches, barns, attics, and forgotten collections in search of pieces with a story. His company, Carpe Denim, has sourced pieces for brands including Ralph Lauren, Levi's, Dickies, and Gap, as well as Hollywood wardrobe departments.
In this episode of The Brief, Liv sits down with Brit to talk about how an early fascination with vintage clothing became an unconventional career, what goes into a denim safari, and how he developed an eye for pieces others might walk right past.
They get into some of his most memorable finds, the rise of the vintage market, his connection to the American West, and what decades of collecting have taught him about history, value, and trusting a good hunch.
It's a conversation about clothes, people, places, and the stories that make something worth holding onto.
