Episode 03 - Building 406 Agave, Going Viral & Being Unapologetically Yourself
The Brief 06.01.2026
Episode 3 47 min
Building 406 Agave, Going Viral & Being Unapologetically Yourself
with Payton Hueler
In this episode of The Brief, Liv sits down with entrepreneur, content creator, and 406 Agave founder Payton Hueler for a candid conversation about building a business, navigating internet fame, and learning to show up authentically in every season of life. They dive into the evolution of 406 Agave, the realities of scaling a startup in Montana, and how Payton's personal brand unexpectedly became one of his greatest business assets. What begins as a conversation about tequila and social media becomes a deeper discussion about confidence, entrepreneurship, and the freedom that comes from letting go of other people's expectations.
